It's one of the fastest growing social media platforms. Celebrities, overnight celebrities and businesses are all leveraging it to find an engaging niche online. Facebook took note, too, and swooped this powerful social media network up for a cool $1 billion. It is, of course, as you might have guessed from the title, the amazing Instagram.
If your business is exploring social media and wants to create an engaged, dynamic following, Instagram is a good place to be. Here's what your company can do to grow and thrive on Instagram:
It sounds like a given, but most brands don't know where to start. We often hear people bemoan, "But my brand isn't visual! What can I post?" Never fear, we have a number of ideas to help inspire your strategy. Consider, if you will, the all-in-one marketing and sales platform, HubSpot. Hubspot isn't a visual brand, but the company cultivated an Instagram persona that speaks to its audience nonetheless. How? By doing the following:
Finally, don't be afraid to experiment. Some posts may flop--so be it! Chalk it up to audience research.
Know your apps. Instagram is much easier if you have a few helpful friends, like the ones below, in tow.
You'll notice that some larger brands, like Suja Juice, employ hashtags sparingly if at all. This is because the brand is already well known enough to garner comments, likes and re-grams. For your brand to grow, and grow meaningfully, you will have to use hashtags. But it certainly shouldn't be just any hashtag, cater them to your brand. For example, if you're a shelter or pet supply store, consider hashtags like the popular #adoptdontshop or #savethemall. There is truly a hashtag for everything. It just takes a bit of searching to find the right ones for your company. Visit a competitor's Instagram account to see which hashtags are and are not working for them. If you'd like to keep your account neat, consider posting your caption without hashtags and then commenting with the hashtags.
Hashtags alone won't suffice as an Instagram growth strategy. Take time each day (if you're posting regularly) to follow a number of relevant accounts. We like to use Instagram itself to do this, but others do prefer apps like Kicksta. There are various reports of how many new accounts an account can follow per hour. Instagram hasn't released data confirming this, though. A number of sites report that the cap for follows per hour is 160. We've found that if we use Instagram's app, we can't follow more than 50 people in a sitting (but we can follow more after about a five to ten minute hiatus). We've also discovered that apps like Kicksta allow you to follow up to 100 people in a sitting. As you grow, follow at least 50 new accounts a day. Make sure the accounts are relevant to your account. For example, if you're a local yoga studio, find businesses in your area that are also health and wellness focused and follow their followers. After a few days, unfollow people who aren't following you back. You can use Crowdfire or Iconosquare to see which accounts aren't following you back. Crowdfire also allows users to create a 'white list' of accounts to ensure you don't unfollow accounts that don't follow you back but you'd like to continue following (for example, the yoga brand Prana may not follow you back, but you may want to continue following them for inspiration).
Make sure you stay up-to-date on Instagram changes. Follow resources like Social Media Examiner, Ad Espresso, and, of course, Digitopia to make sure you're aware of updates.
Digitopia is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.