Inbound Marketing Strategist

Are you an experienced, B2B content and funnel marketer looking to take your skills to the next level?

As an Inbound Marketing Strategist at Digitopia you are the main point of contact for our clients and help them build full-funnel marketing programs using our proprietary Digital Utopia Blueprint.

You oversee the research, strategy, and ultimately, the implementation and success of our inbound marketing and content programs.

You must...

Be a writer at heart with a deep understanding of funnel-based strategies
Have a strong eye for sales copy that converts, and
Possess an elevated working knowledge of SEO and Paid Advertising best practices

You should be a master relationship-builder.

You thrive in a fast-paced, ever-changing environment and you have extensive experience developing, managing, and executing comprehensive content strategies/campaigns—including multi-service digital marketing tactics.

This is being offered as a part- or full-time position. Fully remote.

Responsibilities

Deliver projects and services accurately and on time every time
Act as the main point of contact for all content strategy-related projects with clients and between internal teams/departments
Design and optimize full pain-point-focused funnels using our Digital Utopia Blueprints
Write sales copy, edit blog copy, and develop strategic messaging calendars
Ensure that content strategy aligns with the overarching account strategy, client goals, and paid traffic needs
Create content development roadmaps and timelines, along with measurable KPIs that ensure content investments will align with long-term business goals
Manage content creation process by overseeing content creators. Content includes both text-based content and rich media (e.g. video, infographics, creative, etc.).
Ensure that all content meets quality standards and brand guidelines set by both Digitopia and our clients

Requirements

BA or BS undergraduate degree in Public Relations, Marketing, Communications, Journalism or equivalent work experience.
3+ years professional experience with content strategy at a digital media agency, marketing agency, or on an in-house marketing team.
Comfortable leading mid-size to enterprise-level clients.
Experience managing projects and driving marketing campaigns from start to finish.
Experience developing messaging and copy for mid-size and enterprise-level organizations. Must have experience developing or reviewing content and creative briefs. Experience developing taxonomy or writing style guides a plus.
In-depth knowledge of communication techniques and best practices including developing and presenting written content for web and social media; and presentation of video, graphics, and other visual elements.
Ability to gain insight from data in order to make actionable recommendations including leveraging web analytics data to inform content optimization.
Understanding of best practices of branded digital media including UX, UI, creative design, copywriting, Paid Media, SEO, CRM, and Social Media.
Ability to provide high-quality work, customer service and demonstrate expert knowledge within the industry, and quickly become an expert in multiple business verticals.
Excellent oral and written communication skills including client presentations.
Must be teachable.
Good research and problem-solving skills.
Desire to live up to our core values of being Selfless, Driven, Scrappy, Flexible, and...Magical.

What's in it for you?

As part of our B Corp commitment to use business as a force for good, every Digitopian receives:

Competitive salary
Ability to work remote
Fun perks, rewards and recognition
An atmosphere of accountability, positivity and creativity
Professional development certifications from HubSpot, Salesforce, and Google
Access to conferences, workshops, and other professional development resources
US-based employees also receive:
- 4 weeks of paid time off that starts accruing day 1
- An additional 7 paid US holidays
- Medical, Dental, and Vision Benefits
- 401(k) with company match
- Flexible Spending Account
- Group Life and AD&D
- Discounted Memberships
- We're a B-Corp!
About Digitopia

Digitopia is a marketing operations and marketing services agency headquartered in San Diego, CA. We’re a HubSpot Solutions Partner and Certified Salesforce Partner that helps B2Bs optimize their marketing, sales, and services on HubSpot to help make their marketing easier and more effective.

Ready to Apply?

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Inbound Marketing Strategist