Skip Navigation or Skip to Content
Skip to Content
LET'S CONNECT »

HubSpot Solutions

Content Solutions

Advertising Solutions

Building Your Digital Utopia
Book - Building Your Digital Utopia
How to Create Digital Brand Experiences That Systematically Accelerate Growth

Our Story

Methodology

Careers

Building Your Digital Utopia
Book - Building Your Digital Utopia
How to Create Digital Brand Experiences That Systematically Accelerate Growth

Case Studies

Explore our past work and see how we help accelerate long-term, sustainable growth.

Read Case Studies »

    Testimonials

    Don't take our word for it, see what our clients have to say about their experiences working with Digitopia.
    Read Testimonials »

      HubSpot Diamond Partner Banner

      I have worked with Frank and the Digitopia team for many years and have seen firsthand the great work they do for their clients.

      Dan Tyre, Director at HubSpot

      Resources

      Events & Workshops

      The Digital Utopia Podcast Nav Banner

      Weekly Episodes - Listen on Apple, Spotify, Amazon, & Google.
      LET'S CONNECT »

      HubSpot Solutions

      Content Solutions

      Advertising Solutions

      Building Your Digital Utopia
      Book - Building Your Digital Utopia
      How to Create Digital Brand Experiences That Systematically Accelerate Growth

      Our Story

      Methodology

      Careers

      Building Your Digital Utopia
      Book - Building Your Digital Utopia
      How to Create Digital Brand Experiences That Systematically Accelerate Growth

      Case Studies

      Explore our past work and see how we help accelerate long-term, sustainable growth.
      Read Case Studies »

        Testimonials

        Don't take our word for it, see what our clients have to say about their experiences working with Digitopia.
        Read Testimonials »
          diamond-horizontal-color

          I have worked with Frank and the Digitopia team for many years and have seen firsthand the great work they do for their clients.

          Dan Tyre, Director at HubSpot

          Resources

          Events & Workshops

          The Digital Utopia Podcast Nav Banner

          Weekly Episodes - Listen on Apple, Spotify, Amazon, & Google.
          digitopia-case-study-eldorado-stone

          659% increase in leads for Eldorado Stone 

          About Eldorado Stone

          For over 45 years Eldorado Stone has been a leader in the manufactured stone industry. They have demonstrated an undeniable passion for creating authentic products that not only elevate quality and design, but also attainability. Stone. Brick. Fireplace Surrounds. Outdoor Living.
          EFS Install Soho Boutique & LedgeCut33 Horiz 1 1

          The Problem

          • Although Eldorado Stone was sold through distribution channels, they wanted to find a way to deepen relationships within the designer and homebuilder communities.
          • The brand and products needed to be marketed to a variety of audiences including the trades, but also consumers. 
          • Eldorado faced a long sales cycle and ever increasing competition in the marketplace.

          The Goal

          • Use inbound marketing strategies to build brand affinity
          • Develop content that would appeal to both a homeowner and a professional trade - architect, mason or distributor.
          • Empower and educate the key "trades" while also generating direct consumer leads that could be passed to regional distribution partners
          • Develop a strategy for capturing consumer leads and nurturing them to an eventual online sample purchase.

          The Result

          After a collaborative planning process, Digitopia developed the client's inbound marketing foundation that included setup of HubSpot's marketing automation and sales enablement platform, an online store, inbound-optimized blog, landing page templates, email templates, and Digitopia's inbound marketing machine. We coordinated with the client's IT team to ensure that there would be a seamless integration between HubSpot and Microsoft Dynamics, their CRM.
          Once the foundation was laid, quarterly campaigns were executed under our "Build, Drive, and Optimize" philosophy. That is, every campaign goes through a standardized cyclical process of building and deploying assets, driving traffic to those assets, and optimizing for maximum conversion. Digitopia also collaborated with the client's PR team to ensure that traditional and digital marketing were supporting the larger goals. 
          Increase in Qualified Leads
          Blog Traffic Growth
          Visitors Per Month
          act-case-study-card-img4.jpg
          “Building an inbound marketing program that speaks to both the B2B and B2C audience has its challenges. Our Digitopia team helped us optimize our blog and our emails so that we continually converted website visitors into qualified leads.”
          0-1-3

          Ramsay Hawfield
          VP Marketing, Eldorado Stone

          Building the Platform

          HubSpot, a robust marketing automation software, was installed and customized for Eldorado Stone's needs. Automated nurturing workflows and emails were developed, as well as an integration with Microsoft Dynamics, providing the sales team a seamless way to keep leads engaged.
          CRM Overview

          Building the Campaign

          Engaging with both B2B and B2C meant producing content to fulfill the needs of both audiences. By optimizing Eldorado Stone's blogs and creating a robust content calendar, Digitopia was able to utilize new content and existing materials to increase engagement for both target market segments. 

          Building the campaign

          Driving Traffic

          By leveraging Eldorado Stone's brand positioning and stunning photography, Digitopia was able to create compelling content that attracted new website visitors and provided deeper reasons for prospects to engage and invest in the brand. 

          Top 10 home design updates that pay off big

          Converting Website Visitors

          Digitopia developed a strategy for capturing consumer leads and nurturing them to an eventual online "sample purchase." These "sample purchasers" would be considered "hot" leads. Their inbound marketing plan also addressed overarching details such as buyer personas, channels, content, budget, timeline, and more.

          ELDO cta sample kit

          Analyzing and Optimizing

          Through continual monitoring of website behavior and landing page performance, the Digitopia team was able to identify opportunities to optimize content offers and maximize conversion rates. Keyword research, A/B testing and audience segmentation helped increased the number of qualified leads by more than 6x.

          current campaign performace
          placeholder_200x200

          Ready to Create Your Own Success Story?

          Schedule a Consultation »
          ← Back to Case Studies
          Digitopia Logo White

          2011 Palomar Airport Rd.
          Suite 101
          Carlsbad, CA 92011
          Call us: +1 858-345-2569

          Explore

          Connect

          Clutch Top HubSpot Company 2023
          HubSpot Partner Diamond Badge
          Digitopia is a certified Salesforce partner
          Digitopia Glyph
          Copyright © 2024 Digitopia, Inc. All Rights Reserved.