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      Case Study — phData

      The Challenge

      phData is a data engineering, data strategy, and machine learning company specializing in custom solutions and integrations built on the Snowflake data cloud.

      They needed to...

      • Raise brand awareness for both Snowflake and themselves by leveraging marketing dollars provided by Snowflake
      • Generate leads for their Snowflake data engineering services
      • Convert leads to qualified sales meetings
      phdata-team-logo-1

      The Solution

      An optimized Google Ads strategy.

       

      Audit

      Our team started with a deep-dive PPC audit to...

      • Uncover the major issues that needed immediate attention in their Google Ads Account
      • Look for what's working (so we could double down there), and
      • Identify gaps that needed to be filled to reduce wasted spend

      Strategy

      Based on the audit, and understanding the needs of the client, we developed an immediate plan of action to...

      • Fix foundational issues negatively impacting their ability to drive better quality leads
      • Lower their cost-per-acquisition, and
      • Improve conversion rates for actions that matter most

      Optimization

      Once key foundational issues were corrected to stop wasted spend and irrelevant targeting, we...

      • Focused on maximizing high-performance campaigns
      • Added deeper funnel targeting & nurturing, and
      • Expanded audience segmentation to optimize retargeting efforts
      Google_Ads_logo

      The Outcome

      86% increase in qualified leads...in just 90 days!

      phData went from averaging 17 new contacts per month to over 120 per month.

      Cost and cost-per-conversion (red & yellow) both dropped while conversions and conversion rate (blue & green) continue to climb month-over-month!

      phdata-metrics

      Looking for results like these for your company?
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