At the start of the engagement, your Content Strategist will walk through your objectives, solidify the strategy, and develop a plan for the asset that will best support your current efforts. Your strategist will then outline the development timeline and spearhead the coordination needed to create the asset.
Once the direction of the asset is solidified and a plan is in place, your Content Strategist will dive into researching, creating, and editing.
From here, you will participate in feedback sessions, and your strategist will implement any revisions.
When creating a premium asset, you also need to have the proper support and promotion to best support its exposure and capitalize on the engagement it receives. As part of our Premium content solutions, we help create and implement supporting assets such as a landing page, thank you page, and email follow-up associate with the asset.
